Measure what changed, not just how many people attended.

For public-sector and institutional programmes, activity metrics are not enough. Our proposed measurement framework focuses on whether participating businesses become stronger and whether the programme creates additional local economic value.

Business outcomes

Track the health and progression of participating ventures.

Businesses created or accelerated
Revenue progression where founders consent to reporting
Survival and continuation
Investment and grant funding secured

Employment & skills

Measure whether growth translates into opportunity.

Jobs created and retained
Apprenticeship and graduate pathways
Founder and workforce skills
Higher-value employment

Place & regeneration

For place-based programmes, the physical and local-business effect also matters.

Underused space activated
Town-centre footfall and events
Local procurement
Progression into commercial premises

Return on public support

Where public funding is involved, we distinguish direct programme spend, leveraged funding and wider economic activity.

Public contribution
Private and partner funding leveraged
External capital attracted
Additional local economic activity

No invented ROI.

Targets and forecasts are labelled as forecasts. Reported outcomes are based on evidence collected from the programme. Gross economic activity is not presented as cash returned directly to a council.

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